My Work
Comeanddo
Senior Director Projects
03/2023 – …
Riyadh & Al Khobar, Kingdom of Saudi Arabia
Key Result Areas:
- Initiate and implement organizational and optimization measures
- Strengthening the customer relationship, mainly with focus customers
- Activation of business potential by actively influencing the offer process and specific offers
- Providing leadership to the project management team
CANALE GRANDE &
CANALE GRANDE GmbH
Shareholder
(before: Managing Partner)
06/2006 – 12/2013
04/2009 – present
Munich, Germany
Significant Accomplishment:
- Delivered strategic leadership across setting up company from scratch and worked towards expanding customer base
- Established a personnel structure of up to 30 permanent and freelance employees to be able to react flexibly to different project needs
- Verbalized organizational goals, budgets & developed business plans for achievement of set goals
- Produced directly 30+ projects operations in fields of Trade Fairs, Events, Roadshows, Broadcasting Studios & Shows for customers
- Developed wide portfolio of interactive technologies to support projects of divers customers
- Drove end-to-end operations of company with annual turnover over €5M
STiC-er Theater e.V.
Member of the Board
07/1999 – present
Stralsund, Germany
Alamiya Media
Project Director
Riyadh Imagination Park
11/2022 – 02/2023
contract
Riyadh, Kingdom of Saudi Arabia
Key Result Areas:
- Overall project responsibility with active stakeholder management
- Established, implemented and operated efficient project structure of employees and processes
- Budget authority with negotiation power and P&L responsibility
Significant Accomplishments:
- Supervised and controlled the overall project to meet schedule and quality requirements
- Created framework conditions to ensure legally compliant set-up, dismantling and operation
- Appointed as strategic leader of decision-making processes and main point of escalation management
ArabExpo
Chief Operations Officer
06/2021 – 05/2022
Dubai, United Arab Emirates
Key Result Areas:
- Provide leadership to all key areas of the business to ensure delivery of client projects and profitability of the business
- Direct management of administrative positions and department heads in customer and project management, production and design
- Conceptualize and execute the stabilization and return to strength during/after the pandemic by bringing back numerous (stranded) employees and new employees and building adapted structures
- Introduce and develop new/adapted processes to simplify, make more effective and reduce risk
Significant Accomplishments:
- Exercised active leadership – securing tradeshow and event projects during pandemic situation
- Increased loyalty to the company by improving the employees‘ standard of living
- Simplificated administrative and IT processes through active conceptualization and streamlined implementation
- Multiplied headcounts by 200 percent
- Increased the impact in production by introducing new structure and hiring new employees
VOITH Group
Global Head of Trade Shows, Events, and Design Services
10/2018 – 06/2021
Heidenheim, Germany
Key Result Areas:
- Guiding team of 11 Project Managers, Industrial Employees, and Designers/Graphic Designers with hiring, mentoring, and motivating to streamline global operations, strengthen global marketing strategy to support brand plan & building brand awareness as well as increasing efficiency & productivity
- Creating business growth in terms of value, margins, and volume by launching new marketing ideas, concepts, corporate design as well as preparing new specifications including design, processes to improve company’s presence at trade fair and events
Significant Accomplishments:
- Performed active leadership to secure 50+ international trade fair projects (p.a., EMEA region) and central corporate events
- Established and improved uniform appearance at more than 120 trade fairs and events per year to strengthen the VOITH brand
- Attained 65% reduction in error rate through process definition, optimization, and awareness
- Increased 40% in productivity through process analysis and error elimination
- Reduced headcounts by 1/2 (for single functions)
- Directed setup of Personnel Development Framework to maximize employee satisfaction
- Generated 40% of savings by decreasing external orders/expenses via internal service transfer
- Developed operational excellence by introducing & executing 12 process improvement initiatives
KNORR-BREMSE Group
Head of Fairs and Events
12/2013 – 09/2018
Munich, Germany
Significant Accomplishments:
- Led team of 15 Project Managers & Industrial Employees to achieve business vision
- Streamlined business operations by implementing ERP software & digital signage system
- Administered project budgets worth €4M within defined policies and procedures
- Mediated amongst stakeholders to convey the overall picture of the company
- Designed strategic vision, recommended change, shaped new ideas & took performance to next level
- Optimized employee structure and consolidated headcount at 50%
- Assured 60+ national / international trade fair projects and corporate events
- Improved internal service provision by 155% trough corrective actions
Gahrens + Battermann Mediensysteme
Key Accounts Manager
09/2013 – 12/2013
Munich, Germany
Significant Accomplishments:
- Developed, implemented, and rolled out sales strategy & new processes to get direct & faster access to customers to increase revenues together with setting benchmarks – Boosted client base by 20%
- Augmented revenue of the unit by €1.2 M
- Initiated current prospect database of 50 clients to generate leads & exceed sales targets for the business by 15%
Messe München GmbH
Technical Project Manager & Technical Director
07/1999 – 03/2009
Munich, Germany
Signifikant Accomplishments:
- Was mainly decisive for the stabilization of the team internal structure. Actively strengthened the service portfolio by tendering the central services.
- Led a team of employees and workers. Secured both administrative and manual processes. Ensured the safe operation of the entire infrastructure and the venue.
- Was responsible for the planning and implementation of investments and maintenance of the infrastructure and building stock.
- Primarily took care of updating the business processes of the technical operations and standardising them by introducing an ERP system.
- Developed systematic ordering options for services offered to customers. Coordinated service providers, advised customers on optimal products for their needs and increased turnover for the company.
- Took over the management of the stage technology trade. Organised daily operations, ensured that the services ordered were provided to the customer, implemented them in compliance with the law and ensured the proper operation and maintenance of all stage equipment.
Do you want to know more about certain projects?
Please check out my excerpts project list.








